Arsenal Are Home

2020 Home Jersey Launch

        Ahead of the 2020/21 season, Adidas tasked us to launch their new Arsenal FC Home, Away & Third jerseys to mark the start of a partnership between Adidas and Arsenal FC. The Home jersey was inspired by the art deco aesthetic of the Highbury stadium. Naturally, we took this concept and implemented it into our designs. In the layout we used a strong grid and made our own custom art deco typeface for this visual.

        The campaign line was ‘Arsenal Are Home’, we took this line and used to form the direction of our shoot. This is the players’ home, this is where they can be natural and authentic. At your home, you can go wherever you want and this idea took us to interesting places within the Emirates, one of such was the top of the stadium.

Art Direction


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