Glitch FW17

Glitch boots disrupting the dynamic with
no regard for tradition

           Originally released in 2016, it has been a growing sensation in the UK with players from all abilities and background experiencing the new revolution which is, the customisable boot. With one outer skin and one inner skin, you can create your own experience on the pitch, as there are numerous uppers available to show off your personality.

        ‘Unexpect me’ is the key concept of the campaign in which every interchangeable skin of the football boot is radically different which leaves the opponent confused and unaware of what’s going to happen next. We create a campaign around this concept of diving into the world of weird and slightly cheeky visuals that go with the character of the boot.

Disciplines:
Art Direction   
Design

Credit:
Matt Wood
Tom Loveless
Rosie Thomas










  

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