Adidas launch
Glitch 19

Initiator pack

           Originally released in 2016, it has been a growing sensation in the UK with players from all abilities and background experiencing the new revolution which is, the customisable boot. With one outer skin and one inner skin, you can create your own experience on the pitch, as there are numerous uppers available to show off your personality.

            After a successful campaign of using the ‘Unexpect Me’ mantra. In season two, we pushed this concept further by using real photography but injecting quirky elements into the visuals.

Art Direction   

Matt Wood
Tom Loveless


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